The problem

• CEOs of public listed companies are uncertain of how they’re percieved by the market and their performance compared to their peers. This makes it difficult to know the most effective content and narrative to present to shareholders and prospects

Target User

• CEOs, marketing professionals and anybody responsible for investor relations within a public listed companies

Evidence

<aside> 🔥 What gives us confidence that this is a real problem worth solving? Attach any research, customer conversations, analytics, or any other supporting data.

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• I was talking to Matt, the CEO of 4DS. He is struggling to understand if their company is performing well compared to other listed companies in the same industry with similar market caps. (ie. their market performance)
• Paul, the CEO of DRE, mentioned that people are discussing their company on Hotcopper, Twitter, and Facebook. He sometimes sees positive comments, but other times, he comes across negative ones. It is difficult for him to gauge if the overall sentiment in the market is trending in the right direction for their company.x
• During a meeting with our client Brian, our CSM Dylan learned that Brian really likes the campaign feature of our product. However, Brian is keen to know if his company is performing well enough, especially compared to other companies using our product.

The opportunity

We have an opportunity to use the data we hold in our product (both registry/trading data and also product data such as email open rate) as well as public information (e.g. HotCopper, LinkedIn, Twitter etc) to present a consolidated sentiment from the market.

Behaviour change or impact

<aside> ⭐ What do we think solving this could create in terms of a change in behaviour or results? Is there any other impact we think this will have on our internal teams?

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• The company can have a better understanding of how well they are doing in the market.
• This can effectively advise them on topics to cover in interviews/posts, and ways to differentiate their narrative from peers in their sector
• Desired impact would be a notable increase in engaged shareholders, as well as more positive sentiment towards the company

Goals

<aside> 🤔 Which of the company/squad OKRs would line up with this initiative? How does this help us to reach our business objectives?

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1. Provide companies a better understanding of who is trading their stock and what’s important to them
2. Drive the company to perform actions which will improve engagement and sentiment